Today 18.02.19, the ETH Spring Semester 2019 starts; the Chair of Technology Marketing at ETH hosts the lecture Marketing Analytics, with lecturers
- PD Dr. Sebastian Tillmanns – Chair of Technology Marketing
- Dr. Andrea Ferrario – Mobiliar Lab for Analytics at ETH and Chair of Technology Marketing
Students will face a data science team problem to be solved through predictive modeling on real customer data from an airline company. The lecture ends with the presentation of both data science approach and results by all students’ teams.
